Sketching - Concept - Modelling - Class A Surfacing - Prototyping - Presentation

Strategic Design Expertise


Creative execution with product strategy

from Concept to Series Production


“As a trained Product Manager and experienced designer, I manage projects holistically – aligning design decisions with business goals, user needs, and technical feasibility from concept to production.”




My Product Management Expertise


Key Skills

Product Strategy & Roadmapping

Executive Alignment & Team Collaboration 

 KPI Definition & Business Modeling

Agile Methods (Scrum, Backlog Management)


Digital Pruduct Design Skills

Information Architecture & Wireframing

UX/UI Design & Prototyping




My Design Process Expertise


Ideation & Sketching

Creative concepts, hand sketches, and visual storyboards


Design Thinking & Concept Development

User-centered strategies and product visions


3D Modeling & Class-A Surfacing

Precise digital implementation with ICEM Surf, Alias, and Rhino


Rendering & Presentation

Photorealistic visualizations and compelling communication


Prototyping & Production Preparation

Technical feasibility, CAD/CAM integration, and production readiness




"New AI Tools and a deep understanding of the classic design processes, solutions are created that are both, emotionally and functionally compelling."




AI-Enhanced Product & Design Stack

With the power of AI and a curated set of design tools, I shape ideas into production-ready solutions.

From projekt kick off meeting to final delivery.






Project Gallery

Selected works from two decades of design – including concept sketches, AI-driven explorations, graphic design

and production-ready models.


Each project reflects my hands-on approach – from concept and design language to technical execution and final delivery.







Industry Experience



Contact me



Dipl. Des. [FH] Marcel Hakelberg



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