"I combine Product Management thinking with deep UX
and design expertise to translate complex requirements into clear product decisions.
Always aligned with user needs, business goals, and technical feasibility."
Product Management & UX Strategy Expertise
Key Capabilities
Product Strategy & Roadmapping
Executive Alignment & Team Collaboration
KPI Definition & Business Modeling
Agile Methods (Scrum, Backlog Management)
AI-Enhanced Product Discovery & Decision Making
Digital Pruduct Design Skills
Information Architecture, User Flows & Wireframing
UX/UI Design & Prototyping
Rapid Iteration & Functional Prototyping
Design Systems & Scalable Interfaces
Vibe Coding
AI Integration Across Product & Design Processes
Discovery (Research & Insight Synthesis)
Validation (User Testing & Hypothesis Testing)
Prototyping (Low- to High-Fidelity)
Iteration (Data-Driven Optimization)
Design & Product Process Skills
Ideation & Discovery
Creative concepts, hand sketches, and visual storyboards
Design Thinking & Concept Development
User-centered strategies and product visions
3D Modeling & Class-A Surfacing
High-precision digital implementation using ICEM Surf, Alias, and Rhino
Rendering & Presentation
Photorealistic renderings and presentations to align teams and stakeholders
Prototyping & Production Preparation
Technical feasibility, CAD/CAM integration, and preparation for scalable production
Leveraging modern AI tools and a deep understanding of classical design processes,
I deliver product solutions that balance emotional appeal with functional and business impact.
AI-Enhanced Product & Design Stack
Turning ideas into prod uction-ready products
From discovery to delivery
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Selected Case Studies
Turning Complexity into Clarity
Applied Strategy & UX
Real-time product meetings Cologne to Paris
Extending Luxury into Spatial Computing
Applied Strategy & UX
As part of the LVMH ecosystem, I contributed to the development
of an immersive spatial experience for Apple Vision Pro.
The project translated RIMOWA’s brand identity into a
three-dimensional digital environment - combining storytelling,
product presentation, and interactive exploration.
From concept to delivery, the focus was on aligning user experience,
technical feasibility, and business objectives to create
a premium digital touchpoint consistent
with the Maison’s standards.
My Contribution
Defined user journeys and interaction concepts for Apple Vision Pro.
Aligned UX requirements with product, engineering and business stakeholders.
Created wireframes, interaction flows and immersive user experiences.
Supported iterative prototyping and delivery within an international team.
Note
Final screens and visual assets are not publicly available due to NDA restrictions - this Picture is KI generated.
Personal Reflection & Micro Coaching App
From problem discovery to product vision
From user needs to scalable product vision.
Eliya is a concept-driven product exploring structured reflection as a digital experience.
Developed from problem discovery to product vision, the initiative focuses on
translating psychological depth into clear, scalable interaction design.
By combining strategic thinking with UX clarity, Eliya illustrates how
digital products can support meaningful personal development.
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Arznai
concept-driven healthcare application
designed to simplify medication management for patients
The project explores how thoughtful UX design, clear information architecture, and calm visual communication
can reduce complexity in healthcare interactions.
From problem discovery and user journey mapping to interface design and interactive prototyping,
the concept demonstrates a complete product design process focused on accessibility,
trust, and everyday usability.
Design execution and visual exploration were supported by AI-assisted workflows using Claude Design.
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Project Gallery
Selected projects spanning digital products and physical design.
From early concepts and AI-driven exploration to production-ready solutions.
Each project reflects a hands-on, end-to-end approach from problem framing and design language to technical execution and delivery.
Explore More
Selected Projects & Case Studies
A closer look at how ideas become products.
Product Management Case Study – Eliya (Bootcamp Pitch)
UX/UI Case Study – Eliya App Prototype
Form_und_Variation - Ein Kurzvortrag
Graphic Design Portfolio – “op Kölsch”
Graphic Design Projects – Video Overview
Graphic Design Portfolio – Selected Works
Industrial Design Portfolio – Video Overview
Industrial Design Portfolio – Selected Projects
Contact
Looking for a Product Manager with strong UX strategy?
I’m happy to discuss product challenges, team collaboration, and next steps.
You can also find me on
Share a short message and I’ll get back to you shortly.
Dipl. Des. [FH] Marcel Hakelberg